If you saw our last post, you’ll know our marketing department is basically just a person in a Beachtree shirt trying to find where they left their coffee. But being a small, sustainable distillery on the Sunshine Coast means we occasionally have to put on our "grown-up" shoes and talk to the Big Guns of the spirits world.
👉You know the ones, the global online gin stores and the big clubs who have more boardrooms than we have bottles. We went in hoping for a "G'day," and we walked out with a report card.
The verdict? Beachtree is "Too Much." It turns out, there is such a thing as being too Australian, too slow, and too obsessed. Here’s a sneak peek at our "crimes" according to the industry experts:
1. We’re “Too Australian” (Wait, is that a thing?)
When we launched our endangered animal range, the suits told us it was a bit "too Aussie" for their online shelves. They actually said, "Australians love Australia, but not THAT much."
Our rebuttal: Tell that to the 28,000 trees we’ve planted thanks to you legends buying bottles. If loving our land enough to rebuild it is "too much," then hand us a Akubra and call us Bluey, because we aren't stopping.🥰
2. We’re “Too Concerned With Our Customers”
We were told that being organic (and we mean being committed to being truly organic ;)) is "something no one cares about." The advice was basically: “Stop worrying about what’s inside the drink, make it cheaper and rely on marketing to make them sell.”
Our rebuttal: We think you do care if your gin, vodka or rum is smooth, clean and deliciously unique. No pesticides and chemicals. And we’re sticking with our Aussie native botanicals and organic standards because we actually like the planet (and we quite like you, too).
3. We’re “Moving Too Slowly”
The experts pointed out that we’re "inefficient" because we craft our spirits from scratch using sugar cane by-products. They told us it’s cheaper and faster to just buy bulk neutral spirit, bottle it, and call it a day. "No one knows the difference," they said.
Our rebuttal: Our tribe knows. You can taste the difference between a spirit made with soul and a spirit made with a spreadsheet. We’d rather move at the speed of a koala and get it right, than rush out something "meh." And we know the sugarcane creates a smooth soft delicious mouthfeel too.
4. We’re “Too Focused on Aussie Farmers”
They visited, they tried to sell us a bucket load of syrups. We said a polite "yeah, nah" to these big commercial syrup providers. They told us people can’t tell the difference in taste anyway.
Our rebuttal: Have you tasted our spirits? That’s real sugar cane, real botanicals, and real heart & that doesn't come from a factory drum; it comes from supporting local legends who grow the good stuff. And our customers, well, they can tell the difference - Aussie, Aussie, Aussie, all the way!
👉GUILTY AS CHARGED!
The industry experts might call us "Too Pure," "Too Organic," or "Too Inefficient." To that, we say: Cheers! We’ll take the compliment.
We aren't making spirits for the boardrooms or the people who want "good enough." We’re making them for our tribe, the ones who want their drink made with care & love, free from artificial nasties, naturally gluten-free, and made with a cheeky twist of sustainability.
We might be "Too Australian" for some, but we reckon we’re just right for your glass.
Stay wild, stay "too much," and keep sipping the good stuff.
#smallbusiness #australianmade #organicspirits #beachtree #tooaustralian #supportlocal #sunshinecoast